Graphic Designer | Marketing
Rapido is a mobility service provider operating across India, offering bike taxis,
auto-rickshaws, cab services, and e-rickshaws through its app to make everyday
commuting faster and more affordable.
As a Graphic Designer on the Rapido marketing team, I handle diverse design projects across digital and offline platforms. My role involves creating ad creatives for performance marketing campaigns, social media content, and in-app assets such as banners and promotional pages. I also design large-scale offline campaigns, including billboards, metro ads, airport campaigns, and other print collaterals, ensuring visually engaging and
brand-consistent communication across platforms.
Demand & Supply Campaign Posters
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Designed city-specific posters for demand and supply campaigns at Rapido, supporting new city launches and initiatives to increase both riders and captain onboarding. The posters focused on encouraging more captains (driver-partners) to join the platform by highlighting flexible working hours and earning opportunities.
The designs were adapted for different cities and languages, incorporating local culture, landmarks, and visual elements to make the creatives more relatable and attention-grabbing for the local audience while effectively communicating the campaign message.
Older Creatives
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New Creative Direction (My Approach)
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A comparison between earlier campaign creatives and the redesigned versions I developed, introducing improved layouts, stronger visual hierarchy, and fresh creative ideas while staying aligned with Rapido’s brand identity.
Visiting & Promotional Cards
Designed visiting cards and promotional handheld cards for Rapido to support rider acquisition and captain (driver-partner) onboarding. The cards were created to clearly communicate how to book rides or join as a captain, highlighting the convenience of the service and flexible earning opportunities. The designs focused on simple visual storytelling, easy-to-understand information, and attractive layouts tailored for different cities where Rapido services are active.
Older V Card Designs
New Creative Direction (My Approach)
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The earlier visiting card designs were simple and information-focused, typically featuring a city-specific background along with the service details, offer code, and QR code. While functional, the layouts were more traditional and visually minimal, leaving room to explore more engaging and dynamic design approaches.
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Ad Creatives for Digital Marketing
Designed ad creatives for digital performance campaigns across platforms like Google Ads and Facebook / Instagram, along with supporting social media campaigns. Focused on creating visually engaging, high-performing creatives tailored to different formats and audiences, ensuring clear communication and strong brand consistency across all digital touchpoints.
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Calendar Design 2026
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Pamphlet Designs
Designed handheld pamphlets for Rapido, distributed across high-footfall areas in cities across India. The designs focused on promoting brand offers, building awareness, and driving both rider demand and captain onboarding through clear, engaging, and easy-to-understand visuals.
New Creative Direction (My Approach)
Previous Creative Approach
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Business Pitch Deck – Rapido BIZ
Designed a pitch deck for a new business initiative at Rapido focused on a workplace cab service for employee transportation. The deck covered service offerings, UI walkthroughs, user flow, and market potential, presenting the idea in a clear and structured manner. Completed within a tight 2-week timeline while managing parallel regional design requirements.
Kiosk & Stand Branding
Designed a pitch deck for a new business initiative at Rapido focused on a workplace cab service for employee transportation. The deck covered service offerings, UI walkthroughs, user flow, and market potential, presenting the idea in a clear and structured manner. Completed within a tight 2-week timeline while managing parallel regional design requirements.
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Banner Campaigns
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Designed print banner and flex campaigns for Rapido across Tier 1 and Tier 2 cities in India. The creatives followed strict brand and government guidelines while focusing on clear, attention-grabbing communication that could quickly connect with everyday commuters and passersby.
New Campaigns Creative Direction (My Approach)
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Older Campaigns
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Early Ideations Addressing Public Transport Pain Points
Initial Full-Scale Visualization
Final Execution
Second Direction for the Bus Shelter
Initial Visual Concept
Final Execution
Full scale Mock up
PROJECT 2
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KVs for multiple IPL campaigns
PROJECT 3
Railway and Highstreet KVs
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This campaign was rolled out across multiple cities in India and delivered strong results with prompt execution. It gave me the opportunity to work closely with stakeholders, pitch new creative layouts to the brand team, and coordinate the execution end-to-end. The campaign was also well received and appreciated across PR and social media.
PROJECT 4
Major Projects
Iteration 1:
Pitched a helmet-shaped bike tag to attract captains to the bike taxi supply side. The idea was to make the recruitment message more engaging by using the helmet as a visual cue, since putting on a helmet and starting the bike is essentially the “suiting up” process for captains. It also creates a sense of pride around becoming a captain while being eye-catching and instantly conveying the opportunity to join.
Iteration 2:
A bike-shaped bike tag designed to be more engaging and memorable. The idea is to show that simply owning a bike can be turned into an opportunity to earn an income. The unique shape also makes the tag more memorable, increasing the chances that people will hold on to it rather than throw it away.
Table Top Branding
Tabletop branding for cafés near colleges, which are major hangout spots for students.
Designed a two-sided tabletop branding that can be read from both sides of the table, highlighting the offers. The design uses a Gen Z-inspired visual style to make it attractive, engaging, and eye-catching for the target audience.
Tabletop branding for restaurants in Gorakhpur.
Designed a city-specific creative layout promoting different Rapido services and offers, making the communication more relevant and relatable to the target audience.
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Final Creatives
IDEATIONS MADE IN AI
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Ideation and visualisation of creative concepts using AI prompting.
I generated visuals to communicate and pitch concepts to city teams, helping stakeholders visualise the ideas before execution.
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Realistic Ideations made in AI