Visual Graphic Designer
ClayWorks is a workspace provider company based out of Bengaluru. They offer managed offices, coworking spaces, virtual offices, and meeting rooms, with multiple centers located across the city.
At ClayWorks, I worked as a Visual Graphic Designer within the marketing team, shaping visual narratives across digital platforms. From high-performing ad creatives for Google, Meta, and Bing Ads to social media posts, newsletters, print media, and event collaterals, my role focused on building consistent and engaging brand communication. I also contributed through event photography and motion graphics, adding movement and depth to marketing campaigns.
Digital Ad Creatives
Designed digital marketing collaterals for campaigns across Google Ads, Facebook / Instagram (Meta), and Microsoft Advertising to support both lead generation and brand awareness for multiple services. The creatives followed ClayWorks’ minimal, clean, and professional design approach, ensuring the campaigns captured the brand’s identity while remaining clear, engaging, and performance-focused.
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Brand Awareness Display Ads
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Designed display ad creatives for campaigns on Google Ads and Microsoft Advertising, creating banners in multiple dimensions for different placements. Developed visual concepts, copy, AI-enhanced workspace imagery, and original space photography to produce eye-catching creatives focused on brand awareness and lead generation.
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Designed banner ad creatives for lead generation and brand awareness campaigns. The ads promoted services offered by ClayWorks, including meeting rooms, coworking spaces, managed offices, and virtual offices.
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Print and Digital Brand Assets
Worked on a range of social media and print collaterals for ClayWorks, including postcards for clients, inauguration invitations for new centers, flex boards, standees, emailers, and newsletters. These designs supported various events, announcements, and brand communications across both digital and physical touchpoints.
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Workspace Workables is a monthly newsletter published by ClayWorks. Along with designing the newsletter, I managed various digital touchpoints including the LinkedIn and Instagram pages, YouTube videos, event photography, and the shooting and editing of reels. This is one of the newsletter designs created as part of that communication.
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Decks & Presentations
Designed a range of business proposals for different ClayWorks centers, along with corporate decks used throughout the year and look books for various locations. The presentations were crafted to be professional, clean, and minimal, while maintaining visually engaging and concise slides that effectively communicate key information.
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PITCH DECK: Designed pitch decks with a focus on clarity and simplicity, maintaining clean layouts, strong visual hierarchy, and a professional aesthetic while keeping the slides visually engaging and easy to follow.
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Business proposal: Created business proposal designs that are clean, professional, and visually structured, ensuring the information is clear, concise, and easy to navigate.
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Employee Handbook: Designed an employee handbook that captures the unique aesthetic of ClayWorks, reflecting its community driven and organic visual identity. The design focuses on creating a welcoming and visually engaging guide that helps new joiners understand the culture, values, and work environment of the organization.
Motion Graphic Ads
Designed motion graphic video ads highlighting ClayWorks workspaces and promotional offers to support brand awareness and lead generation. The process involved working with animation, timing, visuals, and music to create engaging content that clearly communicated the services offered by ClayWorks, including virtual offices, managed workspaces, podcast rooms, and more.
Brand Storytelling on Social Media
I handled social media design for ClayWorks, creating LinkedIn posts and carousels that showcased the transformation of buildings into fully functional coworking spaces—highlighting the journey from before to after. I also designed Instagram posts focused on current updates, initiatives, and events, along with covering event photography to visually document and amplify ClayWorks’ community and brand story.
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LinkedIn carousel for ClayWorks showcasing the transformation of a 20-year-old shopping complex into a fully developed coworking space, ClayWorks Opus. The post focused on visual storytelling to guide readers through the before-and-after journey while maintaining ClayWorks’ brand style with a minimal, professional, and engaging design approach.
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LinkedIn carousel narrating the launch story of ClayWorks Rhapsody by ClayWorks. The post highlighted how the space is an ideal location for startups and companies looking to expand, emphasizing advantages such as metro connectivity, proximity to bus terminals, ease of talent acquisition, and the strategic benefits of the Whitefield business district. The design focused on clear storytelling, informative visuals, and maintaining ClayWorks’ minimal and professional brand style.
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LinkedIn carousel showcasing the transformation of an old TV manufacturing factory into a fully functional coworking space, ClayWorks Create. The post highlighted the before-and-after journey through engaging visual storytelling.